Peshawar Zalmi, one of Pakistan Super League’s most famous franchises, has joined forces with CLEAR MEN in a groundbreaking partnership aimed at elevating athletes’ confidence on and off the pitch. This collaboration will highlight the common issue of dandruff, and how a bold mindset – both mentally and physically clean – is key to peak athletic performance. By coupling a high-performance shampoo brand and a passionate cricket team, CLEAR MEN and Peshawar Zalmi will drive awareness of scalp health, encourage proactive care, and inspire fans to embrace boldness in daily life.
This strategic alliance will feature high-impact campaigns throughout PSL X, including stadium activations, player endorsements, social‑media challenges, and educational content. The partnership positions CLEAR MEN as the go-to scalp care solution for athletes, while Peshawar Zalmi benefits from wellness-focused messaging that resonates with modern consumers. Together, they aim to disrupt traditional grooming narratives and redefine confidence by cleaning bold dandruff and empowering men to perform with pride.
Why dandruff matters in sport
Dandruff is more than a cosmetic concern it can cause discomfort, itchiness, and self-consciousness. For athletes, especially cricketers who wear helmets and caps for long hours, scalp flakiness can become a distraction.
By addressing dandruff with effective products like CLEAR MEN, players can focus fully on their game without worrying about appearance or discomfort.
The science behind CLEAR MEN
CLEAR MEN’s active anti‑dandruff formulation combines pyrithione zinc and menthol, delivering dual benefits: fighting dandruff-causing fungi and cooling the scalp.
This combination reduces itching and leaves the scalp feeling refreshed—ideal for high-intensity, sweat-heavy sports environments.
How Peshawar Zalmi players adopted CLEAR MEN
Members of the Zalmi squad have shared stories of using CLEAR MEN to prepare before matches and training sessions.
A player quoted in interviews said: “Using CLEAR MEN gives me the confidence to wear my helmet and look fresh on camera.” This organic endorsement builds trust among fans.
Integrated PSL X campaign features
- Stadium branding: CLEAR MEN advertising in dugouts, dugout entrances, and replay screens.
- Fan giveaways: FREE mini shampoos distributed during select matches, along with scalp-care stations in fan zones.
- Social media challenges: #CleanBoldChallenge invites fans to post confident, dandruff-free looks for prizes like match tickets and signed jerseys.
Educational content and expert involvement
Dermatologists affiliated with CLEAR MEN are featured in short video clips and Instagram reels explaining dandruff causes, triggers in sports like sweat and helmet friction, and prevention tips—blending expertise with entertainment.
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Benefits to CLEAR MEN
This partnership leverages Peshawar Zalmi’s vast fanbase across Pakistan and abroad, enhancing brand visibility.
The alignment with a sports entity improves brand perception among younger males focused on grooming and active lifestyles.
Benefits to Peshawar Zalmi and fans
Zalmi showcases care for player and fan wellbeing, not just performance.
Fans receive direct value through scalp-care insights, free samples, and wellness-oriented brand activations.
Broader impact on male grooming trends
This collaboration reflects the shifting male grooming industry that increasingly values self-care and health-conscious branding.
CLEAR MEN’s presence in PSL X amplifies this cultural shift, positioning grooming as integral to boldness and athletic identity.
Measuring success
Campaign metrics include social-media engagement (likes, shares, challenge posts), stadium interactions (giveaway uptake), and sales trends for CLEAR MEN during PSL X.
Dermatologists may also track reported improvements in scalp health among participants.
What’s next after PSL X
Plans may extend to follow-up campaigns with other PSL teams, cricket academies, college tournaments, or expanding into broader sports arenas like hockey or football to reinforce the “Clean Bold” message.
Frequently Asked Questions
What is dandruff and why does it occur?
Dandruff is scalp flaking caused by a fungus (Malassezia) and excess skin shedding. It can be triggered by sweat, stress, oils, and friction from helmets or hats.
How often should I use CLEAR MEN shampoo during PSL?
For active players, using CLEAR MEN anti-dandruff shampoo 2–3 times per week is recommended to manage scalp health effectively.
Does CLEAR MEN shampoo work for sensitive scalps?
Yes. The anti-dandruff formula is designed to be gentle. For heightened sensitivity, alternate with a mild, fragrance-free cleanser as advised by a dermatologist.
What is the #CleanBoldChallenge?
A social-media campaign by CLEAR MEN and Peshawar Zalmi encouraging men to post their dandruff-free looks with the hashtag. Winners receive match tickets or signed team gear.
Can women use CLEAR MEN shampoo?
Although formulated for men, the dandruff-fighting ingredients are effective for anyone. Women seeking a gender-neutral, anti-dandruff formula can also benefit.
Will using this campaign shampoo color helmet hair?
No. CLEAR MEN uses clear rinsing agents; it won’t discolor helmets or leave residue on fabric.
Does helmet sweat reduce shampoo effectiveness?
While sweat can worsen dandruff, using the shampoo regularly and rinsing the scalp well post-helmet helps maintain scalp health.
Where can fans access samples or purchase CLEAR MEN products?
Samples are distributed at selected PSL X matches at Peshawar’s home ground. Full-size CLEAR MEN is available in pharmacies, supermarkets, and online retailers across Pakistan.
Conclusion
CLEAR MEN’s collaboration with Peshawar Zalmi during PSL X spotlights scalp care and athlete confidence. By combining anti‑dandruff science, campaign activations, expert advice, and fan engagement, this partnership redefines grooming in sports. As players, fans, and wellness experts unite under the “Clean Bold” ethos, CLEAR MEN champions scalp health and social confidence. The move advances male grooming culture and fosters long-term wellbeing across Pakistan’s sporting landscape.